What is a bounce rate is the proportion of visitors who left your site/webpage in the entry point without having done any activity. Activity will mean clicks made & pages visited. High bounce rate shows that the content presented or the way it absolutely was presented was not relevant for the entrance options.

Visitors landing on your entry page are viewed to bounce when they:



Close of the question or an open tab
Types a brand new URL
Leave the web page by clicking the BACK button
Click a hyperlink on the page that can take them to a different site.
Or the Session timeouts (generally taken as 30 mins)
Why many people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your web site pages and converting.

Google.com analytics specialist Avinash Kaushik states:

"It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the greater question is - How to control the Bounce Rate?

Content - The content available on your website is the main factor for bounce rate. If this article is relevant to the visitors expectations the probability is that they will not likely bounce from your internet site without visiting other chapters of website. For E.g. if your website is about IT Conferences as well as on landing page you happen to be talking about general stuff and not educating the visitors on the benefits of attending your conferences, then readers are more likely to leave your web site due to lack of desired information.
Website Load Time - Try to reduce the website load time - It's really difficult to get patient visitors. Instead of using heavy animations for the complete page that can lot of time to load, use animation only in the banner area and offer text content in remaining area of the page. This will make user read the information and inside mean time your animation will also load.
Flow - Provide any visitors with proper entry ways to find their way. Do proper linking on the internal pages that guide them to their regions of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow user-friendly by categorizing and sub-categorizing.
Above the fold - All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that area of the website that you simply see with no scroll. Research states that 60% - 80% of visitors will not scroll your website 'down the fold', hence the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, particularly if then appear just as one unwanted guest. They are the biggest distraction, every time a visitor is looking to get some important info. Even the feedback popup, sometimes annoys the visitors and they also bounce.
The previously referred to points can definitely help you reduce your website bounce rate

We at AfterTheNet - The Web Strategy Company follow the above mentioned keyword tactic to supplement our clients with basic for the most advanced methods for any goal they opt to reach making use of their website. Our step wise approach offers them the complete visibility of these website - that they can are missing out on very often, in lack of a trustworthy resource.