Google Ads is one of the most popular and traditionally used paid advertising platforms inside a digital marketing strategy today. It is a proven method which has benefitted many companies by means of;

Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is much potentials on the market for businesses, particularly for local businesses, because over time, people near me' searches have risen drastically (with all the advent of smart cellular devices), creating more opportunities for local businesses.



With the help of a Digital Marketing Agency that is certainly specialized in google ads. or elsewhere, so what can a local business do in order to tap into the vast opportunities made available from Google Ads to produce more leads, traffic, and conversions?

Here are some tips:

Ad extensions - Ad extensions are extra items of information that are added in your advertisement giving more details about your small business to users. Ad extensions may include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions needs to be selected according to your specific goals for creating the ad, plus your partner Google Ads Agency will help you with this. For example, if you need to direct more and more people to your physical store, you can have location extensions, call-out extensions, etc.

Local service ads - This is a quite recent ad format on Google Ads, that is specially designed for local companies that offer a specific service. These ads have excellent performance as they are very highly relevant to the search. An added benefit from local service ads is they give the business more prominence on Google Maps and are displayed on 'near me' searches.

Google product listings - Let your visitors and other shoppers determine what products you have in stock with Google product listings.

Customer reviews - Using your customer reviews on your own website is a great way of increasing conversions, given that they are placed well and therefore are positive reviews. How do you know which reviews could have a positive reaction to your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones needs to be displayed on your website.

Testing keywords - Run ads with various keywords to find out which ones will convert well. The best-performing keywords can then be used to your SEO purposes.

Use local terms for keywords - Using local terms for keywords along with the copy can be very appealing to shoppers and make up a sense of pride with your local community. In addition, using local landmarks and locations can be beneficial to you too.

Google's My Business page - This feature costs nothing for business users and makes it easy for people to find information about your organization. This normally include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.

Negative keywords - Negative keywords can drain your financial allowance, rather than really ensure you get any leads. Having a list of negative keywords is a good method of avoiding unwanted traffic that's irrelevant in your business, and will not ensure you get any sales.

Optimised landing pages - More often than not, an ad will lead a customer to a business website's Home page and after that the user is anticipated to navigate your website on their own and locate the products these are interested in. Most users have fed up after a while and abandon their intent to purchase anything. The solution for this is to have dedicated landing pages for the ad campaigns so that the consumer is directed to these products or information they may be interested in.

Remarketing ads - Remarketing to the people people who have already visited your internet site previously is a good way of increasing conversions as these are people that had or still the interest order your products.